Turning Data and Design into a Marketing Advantage: Brentwood Academy

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Brentwood Academy

“Anyone can build a pretty website. What I needed was a marketing partner.”
Brentwood Academy on Turning Data and Design into a Marketing Advantage.
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`School Profile`

Brentwood Academy is a co-educational, independent Christian school in Brentwood, Tennessee, serving students in grades 6-12. Founded in 1969, the school is guided by its mission to nurture and challenge each student — body, mind, and spirit — to the glory of God. With around 800 students, Brentwood Academy offers a rigorous college-preparatory curriculum alongside a strong focus on faith, community, and character development.

While rooted in Christian values, the school welcomes families of all backgrounds who embrace its ethos. Known for its arts, athletics, and service programs, Brentwood Academy prepares students to lead with integrity, purpose, and heart. While growing their relationship with Jesus.

Learn more ↓ View website →

`Building a Website that Reflects Brentwood Academy’s Faith, Focus, and Forward Thinking`

`The Challenge`

Brentwood Academy wanted a website that matched its reputation for excellence — one that communicated its Christian mission, stood apart from templated competitors, and gave its marketing team the tools to work smarter.

Their existing setup lacked the flexibility and data insight needed to truly market the school, making it difficult to personalize experiences or measure success in a meaningful way.

`The Solution`

Ubiq partnered with Brentwood Academy to create a digital presence as dynamic and mission-driven as the school itself. As one of Ubiq’s longest-standing clients, we worked together in a collaborative, insight-led process. The new site was built on Ubiq’s AMAIS™, Ubiq’s Advanced Marketing Artificial Intelligence System, combining clean, distinctive design with powerful first-party analytics.

At the heart of the platform, seamless Veracross integration and the addition of Ubiq’s Marketing & Communications Platform (MCP) now give Brentwood Academy’s team real-time visibility and control, transforming their website into an all-encompassing marketing engine.

`Results`

A beautifully designed website that feels uniquely Brentwood Academy.
The new site captures the school’s spirit: clean, confident, and distinctive. “[The design team] nailed it,” said Holly Rooks Grenvicz, Director of Marketing and Communications at Brentwood Academy. “It didn’t feel templated — it felt like us.”
A design that works as well as it looks.
With the AMAIS™ platform, Brentwood Academy’s website pairs stunning visuals with data intelligence, helping the marketing team understand how families interact, engage, and convert and be reactive to changing audience needs.
Seamless Veracross integration.
Ubiq achieved what no previous vendor could, connecting Brentwood Academy’s admissions and marketing data together, enabling the team to improve operations efficiency and make manual tasks redundant.
Smarter, faster marketing operations.
Brentwood Academy’s five-person team can now easily automate workflows, manage updates, and personalize email communications without extra technical support. All thanks to AMAIS’ Marketing & Communications Platform (MCP) and the hands-on experience of team training.
A connected, data-driven ecosystem.
Real-time analytics now power smarter decision-making at Brentwood Academy. Meanwhile, Ubiq’s marketing consultancy arm, Amplify, and fractional marketing support enable Brentwood Academy to reach and exceed the potential of their website by focusing on and optimizing all elements of their marketing plan.
A true partnership.
Throughout the process of implementing and maintaining Brentwood Academy’s website, our team has been ‘in the weeds’ with the Brentwood Academy marketing team, ensuring each step is aligned with the school’s context, mission, and goals. In Holly’s words: “I feel like I have an actual marketing partner, not just a web company.”

`The Moment That Sparked a Marketing Evolution`

Just three weeks into Holly’s new role at Brentwood Academy, the worst happened. Brentwood Academy’s previous website, hosted by a different school website provider, went down.

A large-scale SIS upgrade had caused the site to fall apart due to outdated integrations. This led Holly to question how Brentwood Academy could future-proof their marketing going forward—was there a smarter way she could tie everything together?

Holly wanted to work with someone who would deliver a product and experience vastly different to Brentwood Academy ’s competitors.

She saw this as an opportunity to rethink how the school told its story online, to consider how their school could not just communicate, but most effectively connect with their audiences.

"Its so much more than just the website piece. We finally have a marketing partner who understands how to connect every touchpoint — data, design, and story"
Holly Rooks Grenvicz
Director of Marketing and Communications
Brentwood Academy

By partnering with Ubiq, Brentwood turned a moment of pressure into lasting progress. The result is a beautifully designed, data-powered website that stands apart from templated competitors, streamlines team workflows, and reflects the school’s faith and identity with confidence. What began as a technical challenge evolved into a full-scale marketing transformation — one built on partnership, purpose, and insight.

`Why UBIQ?`

When Holly began looking for a new digital partner, she wasn’t just searching for someone to simply rebuild Brentwood Academy’s website (though they knew they wanted to stand out from the crowd) — she was looking for a true marketing ally. Having worked with countless agencies during her 20-year marketing career, she knew what she didn’t want: another templated school website that looked like everyone else’s.

Everyone had the same website — they all looked the same. I didn’t want that.
Holly Rooks Grenvicz
Director of Marketing and Communications
Brentwood Academy

Ubiq stood out because we understand independent schools and know how to help them gain a competitive edge. Rather than offering a one-size-fits-all solution, Ubiq combined thoughtful design with intelligent data to deliver something unique: a website that didn’t just communicate information but inspired connection.

Anyone can build a pretty website. What made Ubiq different was the data — the ability to actually market our school, not just communicate.
Holly Rooks Grenvicz

For Holly, Ubiq’s blend of design excellence, data-driven insight, and collaborative partnership was the difference between a website that simply worked and one that worked smart. The result is a digital experience that feels distinctly Brentwood Academy — beautiful, functional, and built for growth.

`The Process`

From the very beginning, the partnership between Brentwood Academy and Ubiq was defined by collaboration, creativity, and clarity.

Phase 1: Discovery & Strategy
Holly and her five-person marketing team worked closely with Ubiq to map the family journey, working with our data discovery team to uncover how prospective parents search for, evaluate, and connect with Brentwood Academy online. This deep dive set the foundation for a website authentically built around the school’s story and community, not just its content.

“Because I’m a marketing nerd, I needed the data that the Ubiq site was going to provide.”
— Holly Rooks Grenvicz

Phase 2: Design & Development
Working with Joanna Short, Chief Operating Officer at Ubiq, and Kris Jeary, Creative Director at Ubiq, the vision came together seamlessly.

“They nailed it on the first try,” Holly said. “It didn’t feel templated — it felt like us.”

The new design was clean, confident, and distinctly Brentwood Academy — a far cry from the cookie-cutter school websites common in the market.

Behind the scenes, Ubiq’s developers achieved what no previous vendor could: a seamless Veracross integration. This powerful connection eliminated manual data entry and created a reliable link between marketing, admissions, and operations.

Phase 3: Launch & Enablement
After launch, Ubiq focused on empowering Brentwood Academy’s team to take full ownership of their digital ecosystem. Through the MCP, Holly’s team could manage updates, automate workflows, and personalize communications — all without technical support.

“There’s always a helpful attitude, a collaborative heart, and a shared drive to make things better.”
— Holly Rooks Grenvicz

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`Impact`

The results of Brentwood Academy’s collaboration with Ubiq reach far beyond a new website. The project transformed how the school markets, measures, and connects with its community.

A distinct digital identity
Brentwood Academy’s new website immediately stood out in the crowded Nashville market. Clean, modern, and mission-driven, it reflects the school’s Christian ethos and community spirit, while also delivering a user experience that feels personal and intuitive
Empowered marketing team
With the MCP in place, Brentwood Academy’s five-person team now runs campaigns, updates content, and manages communication workflows independently from one centralized platform — freeing them to focus on creativity and strategy rather than maintenance and administrational tasks.
Smarter, connected systems
The Veracross integration brought new efficiency and accuracy, streamlining how data flows across departments. For Holly, this meant fewer headaches and more meaningful insight.
Ongoing marketing momentum
The relationship didn’t stop at launch. Brentwood Academy continues to work with Amplify for digital marketing and with Katie DaRin, Director of Fractional Marketing at Ubiq, on the fractional marketing side. We’re using teamwork in its truest sense to ensure that every campaign, landing page, and call-to-action connects back to the website’s strategy.
A true partnership
Holly describes Ubiq in the best way: “my favorite coworkers.” Ubiq have become her go-to partner for creative problem-solving and day-to-day collaboration. The ongoing relationship between Ubiq and Brentwood Academy has given the school both confidence and clarity in their digital direction.

`Looking Ahead`

Brentwood Academy set out on this project with a very clear understanding that their website is not a one-and-done project. They see their website as the foundation for the future of what’s possible for their school’s marketing, with regular innovations being released by Ubiq every year, and commitment to client listening being at the forefront of all we do. Today, Brentwood Academy’s website is a colossal tool that enables the marketing team to have the best impact. Blending data, design, and a fully invested team, the school is now equipped to evolve as family expectations and digital behaviours continue to change at a time of technological revolution.

The partnership between Brentwood Academy and Ubiq continues to grow at each turn, expanding through ongoing campaigns, Amplify’s assistance in their marketing, and strategic collaboration. Together, Brentwood Academy and Ubiq are redefining the very foundations of school marketing with smarter commercial tools and a willingness to innovate at heart.

If you just want to communicate, work with anyone. If you want to market your school, work with Ubiq.
Holly Rooks Grenvicz
Director of Marketing and Communications
Brentwood Academy